Following the announcement of the iPhone 6 and Apple Watch, Apple announced that all 500 million apple store users would get U2’s new album free of charge. To rocket this stunt into the record books, Apple required all 500 million users to “own” the album, prompting them to allocate the album to everyone’s iTunes Store account.
What was initially intended to be a beautiful and special gesture from the friendly fruit company, quickly turned sour when 1000’s of Internet users turned to internet forums and social media outlets such as Twitter, furious about the album being auto-downloaded to their Apple devices without their consent (apparently music taste is a deeply personal thing). This comes after Apple coughs up almost $100 million dollars in marketing to promote such a giveaway.
U2’s lead singer Bono wrote this on his website:
People who haven’t heard our music, or weren’t remotely interested, might play us for the first time because we’re in their library,”and for the people out there who have no interest in checking us out, look at it this way… the blood, sweat and tears of some Irish guys are in your junk mail.
Soon after the announcement, Apple launched a U2 removal tool that would allow users to opt-out of this “gift”. The removal tool can be found here: http://itunes.com/soi-remove
Personally, I don’t mind U2. They may be a bit dated in terms of my music preference but in general, they’re not all that bad! What do you guys think?
We would like to know what you think: Post your comments below, and feel free to discuss this over on our forums.Share This: