After much anticipation, Blackberry announced this Tuesday that they will finally be bringing the popular Blackberry Instant Messaging service, BBM to iOS and Android devices.
It’s no new news that RIM has been suffering over the years in the consumer market with their Blackberry offerings, and in particular, the BBM service has suffered in popularity largely due to WhatsApp, which supports almost every mobile operating system including Symbian, Windows Phone, Blackberry, iOS, Android and more. According to statistics as of April 2013, WhatsApp had a massive total of 200-million active daily users, who were sending up to 20-billion messages a day. Those are big numbers and the company claims to have more users that Twitter.
It’s no surprise then that RIM has suffered a big blow in terms of Blackberry device sales. BBM- a service that once gave the company a massive edge in the market in terms of device sales. BBM going multi-platform seems like a “last ditch” attempt by Blackberry in order to try and secure some more device sales.
BBM is expected to release this summer in the US and will be FREE. Blackberry has also confirmed that the device will not support iPad at launch.
Stay tuned for more info.